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Over the years, many, many collectors have emailed or called after a major auction ended, and complained about an item they "missed" seeing (and sometimes they jokingly accuse me of adding in the item at the last minute!). They will say, "I would have surely bid on the item if I had known it was there, and I am doubly sad because it closed at a much lower price than I would have paid".

I used to doubt them, but then I started to notice it was happening to me too (and I suspect it also happens to many bidders, including maybe YOU). I can view all the items in the auction online and later go back and look again, and lo and behold I "discover" several items that I seemingly "missed" the first time!

 I think this can be attributed to a sort of "sensory overload". I don't know that anyone's brain can handle seeing so many very rare and cool images all at one time, and so some are "missed", and next time you look, your brain won't be as focused on the ones you looked at closely before, and now you will see the ones you missed the last time, so they will seem "new" on this next viewing.

This is especially true when you mostly look at the items sorted from Highest Price to Lowest Price! At first, those highest priced items really stand out, but as the prices get lower, your brain gets overloaded, and you start paying less attention to the lower priced items.

What can be done about it? I think the most important thing is to not solely put some items on your "Watch List" and then ONLY look at those items. I think you might not "watch" an item that you think will surely go over what you would be willing to pay, but sometimes, if you DO look back at that item at the very end, you might be pleasantly surprised to see the price is NOT too high!

I recommend looking at all of the items at least three times. Once at the very start, to see what's there. Then wait a few days, and look over everything closely (maybe break that into several sections). Then, with a day to go, go over EVERY item once more, only this time pay attention to the current bid prices.

Giving yourself these multiple viewings will surely greatly decrease the number of items that you miss, and maybe next time, YOU will be the one who gets a great deal that other people complain about "missing"!