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Cool Item Of the Week: Arrowsmith pressbook

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Added: 03/17/2014

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you each week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

This week I have the pressbook from Arrowsmith, the 1931 John Ford medical doctor romantic melodrama ("The great American novel now becomes the great American motion picture!"; "He devoted his life to service...and his heart to the love of one woman"; based on the classic Sinclair Lewis novel; about the life and times of a dedicated doctor; nominated for the Best Picture Academy Award) starring Ronald Colman (in the title role as Dr. Martin Arrowsmith), Helen Hayes, Richard Bennett, Myrna Loy, and A.E. Anson. Note that the rock band "Aerosmith" was NOT in any way named after the Sinclair Lewis novel or movie!

Here is an image of the covers, two interior pages, and the special printed envelope it was originally mailed to theaters in:




Each week I will showcase a different pressbook (or related item) from my collection (so in just 20,000 weeks or so, I will have shared the entire collection with you!). And remember to check out our previous Cool Items of the Week in our Cool Item of the Week archive (which is now fully searchable!).


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