eMoviePoster.com

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you each week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

This week, I have the pressbook from Bachelor of Arts, the 1934 Louis King college university romantic inheritance melodrama ("From the novel by John Erskine"; about a rich college student who has no ambition, so his girlfriend conspires with his father to convince him that his inheritance has been lost, so that he will become ambitious, and it works!) starring Tom Brown, Anita Louise, Henry B. Walthall, Mae Marsh, Arline Judge, and Stepin Fetchit. Note that Stepin Fetchit was billed last on the posters, but his name was printed much larger than the other co-stars, indicating that he was quite popular at that time. It was very unusual for black supporting performers to get any billing at this time, and yet we have seen the pressbook for this movie, and it includes an ad for a special one-sheet that solely shows Stepin Fetchit!

Here is an image of the front cover and back cover poster page:

Each week I will showcase a different pressbook (or related item) from my collection (so in just 20,000 weeks or so, I will have shared the entire collection with you!). And remember to check out our previous Cool Items of the Week in our Cool Item of the Week archive (which is now fully searchable!).