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Cool Item Of the Week: New England Film News December 22, 1932 exhibitor magazine

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Added: 11/14/2011

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you each week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

This week, I have the New England Film News December 22, 1932 magazine. New England Film News is one of the exhibitor magazines purchased by theater owners in the 1920s and 1930s. In the those years, there were lots of similar magazines, and theater owners would subscribe to one or more of these so that they could keep up with the latest releases, decide which ones to book for their theater, and also see ads for current movies plus ads for accessories that theater owners needed. Each issue is filled with lots of information on then-current movies, including how much they were taking in (because that was the information of most interest to theater owners). This magazine was published by the same company that published Box Office, and we don't know when it ceased publication.

Here is an image of the front cover, back cover, and three interior spreads (see larger images by clicking on these thumbnails). Note the cool full-color United Artists ad showing images of THIRTEEN 24-sheets, including Scarface, plus the really cool back cover ad for "The Devil is Driving" with a literal Devil behind the wheel!

 

Each week I will showcase a different pressbook (or related item) from my collection (so in just 25,000 weeks or so, I will have shared the entire collection with you!).


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