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Auction History Result a313 ROY ROGERS stock insert '48 Roy Rogers, Frontier Pony Express! Date Sold 9/28/2004Sold For: Login or Register to see sold price. A 1948 Vintage Theatrical Folded Stock Insert Movie Poster (measures 14" x 36") (Learn More) one of three 1940s stock poster created by Republic Pictures for use by theaters showing re-releases of Roy Rogers cowboy western movies. He was incredibly popular in the 1940s, and they issued one poster in 1940, which has him on a rearing horse, another in 1941 that has a smiling image of Roy in the lower left, and one in 1948 (which continued to be used into 1949) that has him in the upper right (the first two we were able to date from their litho numbers, and the third one has a 1948 or 1949 NSS number). Theaters would order these posters which had a large blank area. Sometimes the studio would overprint the stock poster with the title of a specific movie, and sometimes they were sent a series of large paper snipes with the titles of specific entries of the series, so the theater could paste in each snipe as needed, thus getting many posters for the price of one. Sometimes stock posters are found with blank snipe areas. Most collectors consider them more valuable with a printed snipe attached, or with an overprinted snipe area. NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that this poster was folded at one time but has been laying flat for a long time and will be sent rolled in a tube. Condition: good. paper loss at top right corner; three extra horizontal foldlines; creases along all folds; fine surface paper loss across the top fold; smudges, creases, and small tears around the edges of the poster and in the background areas Learn More about condition grades 
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