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Auction History Result 8c0056 UNION linen 36x50 Swiss advertising poster 1943 cool Fritz Buhler art of red hot coal, rare! Date Sold 4/1/2021 Sold For: Login or Register to see sold price. A Linenbacked Swiss Advertising Poster (measures 36" x 50" [91 x 127 cm]) (Learn More) Union, the 1943 Swiss advertising poster promoting the purchase of Union-Briketts brand coal, and featuring Fritz Buhler artwork of a glowing coal briquette with the Union-Briketts name and logo. The term Sachplakat (or Object Poster) was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate. Artist: Fritz Buhler Important Added Info: Note that we have never before auctioned this Swiss poster! What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. The poster was never folded. It had a few tears and creases around the edges. Overall, the poster was in very good condition prior to linenbacking. The poster was nicely backed, and displays well! Learn More about condition grades 
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