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Auction History Result

5p0180 FREE & EASY linen rotogravure 1sh 1930 Buster Keaton on throne carried by beautiful women, rare!

Date Sold 9/1/2020
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Linenbacked Rotogravure One-Sheet Movie Poster (1sh; measures 29" x 42 1/4" [74 x 107 cm]) (Learn More)

Free and Easy, the 1930 Edward Sedgwick Hollywood California movie making romantic musical comedy (about a Kansas girl who wins a beauty contest and her and her mother get a trip to Hollywood along with an agent who is supposed to look after her, but he actually is in love with her!) starring Buster Keaton ("His first all talking picture"), Anita Page, Trixie Friganza, Robert Montgomery, Fred Niblo, and Lionel Barrymore. Note that because a major plot point involved the leads going to Hollywood and trying to break into movies, MGM had many of their top stars appear in cameo roles during a sequence where Buster Keaton is chased through various sound stages where MGM movies were being filmed. Also note that this was Buster Keaton's first talking picture, and of course, we know that he did not have nearly the success in talkies as he had in silents, but that was caused by other reasons (he had a great speaking voice for a comedian!).
NOTE: Click on linked names to see a biography.
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Important Added Info: Note that we have only previously auctioned this one-sheet twice before, and only once in the past 16 years, and that one has been reconsigned to us, so it is still only one of two examples of this poster we have ever auctioned! In the late 1910s through the early 1930s, MGM (and sometimes Paramount and a couple of other studios) would often make a regular one-sheet for a movie and, instead of a second style regular one-sheet, would instead make a special "rotogravure" one-sheet. Named after the rotogravure picture sections at the time popular in Sunday newspapers, these one-sheets would be printed in a single color, often sepia, but sometimes other colors, and they would usually incorporate pictorial images from the movie combined in a montage fashion. Very few rotogravure one-sheet have survived, since they were printed on the same paper stock used in newspapers of the time, and the paper is very fragile and often darkens. Also note that this rotogravure one-sheet measures 29" x 42 1/4" [74 x 107 cm].

What IS linenbacking? Learn More

Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good to fine. The poster had tiny paper loss at the crossfolds, a pinhole in each corner, and minor fold and border wear. Overall, the poster was in very good to fine condition prior to linenbacking. The poster was nicely backed, and displays well! Note that the poster has not discolored. Rotogravure one-sheets were printed on a darker colored paper!
Learn More about condition grades

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