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Auction History Result

9z127 IT'S THE OLD ARMY GAME insert 1926 W.C. Fields, Louise Brooks billed & not shown, ultra-rare!

Date Sold 10/24/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Insert Movie Poster (measures 14" x 36" [36 x 91 cm]) (Learn More)

It's the Old Army Game, the 1926 A. Edward Sutherland silent romantic screwball comedy ("It's the Old Army Game: Meaning 'Never Give A Sucker An Even Break'"; "From the play by Joseph P. McEvoy"; about a drugstore owner who leases space to a man selling real estate, and when it appears the man swindled people, the drugstore owner leaves town and has all sorts of adventures) starring W.C. Fields, Louise Brooks, Blanche Ring, William Gaxton, Mary Foy, and Josephine Dunn (as a "society bather"). Note that this is a typical W.C. Fields movie in that the plot is very loose and much of the movie consists of Fields performing his trademark gags. As usual in Fields' movies, he has a young female who he has a good relationship with, and in this case it is the young lady who works in his drugstore. But what is wonderful is that young lady is played by Louise Brooks, who would go on to great cult stardom, in some ways rivaling that of Fields himself! However, much of Brooks' scenes concern her and her boyfriend in the movie, played by William Gaxton, and she has almost no scenes with W.C. Fields, and she is not pictured on the posters or the title card.
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Important Added Info: Note that first release 1926 movie paper from this movie is incredibly rare. We have only auctioned a window card (26 years ago), three different lobby cards and some stills for this movie until we were consigned this ultra-rare insert poster! Note also that this poster has never been machine folded! Some pre-1970 insert posters were machine folded twice horizontally at the poster exchange, while some were not. It can be difficult to find an unfolded example of many pre-1970 insert posters (note that most post-1970 inserts were NOT machine folded, so they are pretty much only found unfolded, and therefore this does not apply to those inserts).

Condition: good to very good. The poster was never folded. It had small paper loss below the Paramount logo in the lower center of the image, with a scuff line going from the "R" of "ARMY" down through the Paramount logo and into the background below it. Someone put conservation tape on the back of that area and performed restoration to the front, without backing the poster. They also put some conservation tape on tears in the borders and repaired some small paper loss in the center of the top blank border. Other than the above, and some tiny paper loss in the top blank corner, the poster is in pretty nice condition, especially because it is not fragile. It certainly could be displayed and enjoyed as it is, or one could have restoration performed, either without backing the poster, or with backing it. Either way, the new owner of this insert will have an incredibly rare poster to display on their wall.
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