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Auction History Result 4t954 WAY OUT WEST rotogravure 1sh '30 Leila Hyams and cowboy William Haines, all talking, rare! Date Sold 2/21/2017 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 28" x 42 1/4" [71 x 107 cm]) (Learn More) Way Out West, the 1930 Fred Niblo cowboy western comedy ("ALL TALKING"; "Here's another 'Alias Jimmy Valentine'."; produced by Hal Roach) starring William Haines, Leila Hyams, Cliff Edwards, Polly Moran, and Vera Marshe. Note that every film buff is familiar with the classic Laurel & Hardy movie of this same name, but only the most die-hard film buffs know of this movie, which has the same name, but no other relationship to the later movie. NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: In the late 1910s through the early 1930s, MGM (and sometimes Paramount and a couple of other studios) would often make a regular one-sheet for a movie and, instead of a second style regular one-sheet, would instead make a special "rotogravure" one-sheet. Named after the rotogravure picture sections at the time popular in Sunday newspapers, these one-sheets would be printed in a single color, often sepia, but sometimes other colors, and they would usually incorporate pictorial images from the movie combined in a montage fashion. Very few rotogravure one-sheet have survived, since they were printed on the same paper stock used in newspapers of the time, and the paper is very fragile and often darkens. Also, note that this one-sheet measures 28" x 42 1/4" [71 x 107 cm].
UPDATED 02/15/2017: Note that we have updated the Important Added Info section. Condition: fair to good. The poster is in lesser condition. There are several defects scattered along the borders and foldlines/crossfolds, and there are one or more areas of significant foldline and/or crossfold separation. Learn More about condition grades 
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