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Auction History Result 8w0968 HOLIDAY AFFAIR 1sh 1950 great Zamparelli art of Robert Mitchum grabbing Janet Leigh! Date Sold 5/27/2021 Sold For: Login or Register to see sold price. An Original 1950 (from the continuous first release of this movie) Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More) Holiday Affair, the classic 1949 Don Hartman romantic love triangle Christmas holiday family comedy ("'Baby, you're just what I want for Christmas!'"; "Here's a romantic Yule-tide treat that'll take your heart for a merry sleigh ride - Mitchum playing 'Santa' to a lovely young widow! And wait'll he finds out the mistletoe's loaded!"; "A doll that says 'Yes Darling' That's what Robert Mitchum and Wendell Corey want for Christmas... but Janet Leigh hands them a shock that lasts right through New Year's Eve!"; "Aah, that Mitchum's a softie... Always kissin' girls!"; "...and it's my girl he's kissin'!"; "Mitchum's Latest!"; "It happens in December...but it's hotter than July!"; "Mitchum in a new king of role"; if you want to know what is missing in modern movies, see this one!) starring Robert Mitchum, Janet Leigh, Wendell Corey, Gordon Gebert, Griff Barnett, and Harry Morgan. Note that this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th. The plot was a romantic comedy set during the Christmas season, and U.S. movie paper from this first release was lighthearted in nature and featured the tagline "Baby, you're just what I want for Christmas!". However, it did not do very well at the box office, and to recoup their losses, RKO started a new campaign in July of 1950 while the movie was still in it's first release. The new campaign featured the tagline "It happens in December... but it is hotter in July", and the art on posters was sexier with a gritty noir-ish tone. RKO went all out on this new campaign, and created all new posters (by noted Italian poster artist, Mario Zamparelli), including six and twenty-four sheets, lobby cards, inserts, 11x14 stills, and more. Posters from the new campaign are much more rare than the initial campaign! NOTE: Click on linked names to see a biography. Artist: Mario Zamparelli Important Added Info: Note that, as noted above, this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th, and then RKO started a new campaign in July of 1950 while the movie was still in it's first release, with great art by noted Italian artist Mario Zamparelli. Posters from this new campaign are much more rare than those from the initial campaign! Condition: good to very good. The poster has separation and some paper loss in the upper and center crossfolds (slightly more so at the top crossfold - see our image). It has minor separation at the top and bottom of the vertical foldline and those areas are backed by clear tape and it has a few tiny tears along portions of the center horizontal fold. There is minor fold and border wear. It is otherwise generally in pretty nice condition and after linenbacking with some proper restoration the poster will display well! Learn More about condition grades 
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