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Auction History Result 1j1064 IT LC 1927 great scene with sexy Clara Bow leaning on Antonio Moreno in car, ultra rare! Date Sold 1/18/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Lobby Card (LC; measures 11" x 14" [28 x 36 cm]) (Learn More) It, the 1927 Clarence G. Badger silent romantic sex appeal comedy ("Story and adaptation by Elinor Glynn"; from the then-scandalous novel by Elinor Glyn; about a poor shopgirl who falls in love with her rich employer) starring Clara Bow, Antonio Moreno, William Austin, Gary Cooper (in a bit part as a reporter), and Priscilla Bonner. Note that this movie was not much different from Clara Bow's other movies of the time, but it had one of the all time great advertising campaigns ever for a single movie, where the "It" of the title referred to a sort of sex appeal, and the public was told that Clara Bow had more of "It" than any other actress, and they bought into that, and the movie was a huge success! NOTE: Click on linked names to see a biography. Important Added Info: Note that ANY movie paper items from this movie are incredibly rare. We have only previously auctioned a different lobby card, two window cards, a glass slide, a herald, and some stills from this movie (and NO other movie paper of any kind) until we received this second lobby card, which has a completely different scene! Also note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has. What IS gelbacking? Learn More Condition: good to very good. The card had tears and paper loss in the left corners, slightly affecting the "C" at top left and partially affecting the Paramount circle. There were some small tears and tiny paper loss in the middle of the left blank border. There were some tiny pinholes around the edges of the rest of the card. Overall, the card was in good condition prior to restoration. A talented restorer gel backed the card (meaning they backed the card onto a gel material) and they then performed excellent restoration to the above defects, and then removed the gel backing, so that the card still exactly looks and feels like an original card (and it is!), with no backing at all. You can see signs of the restoration, but the card displays really well! Learn More about condition grades 
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