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Auction History Result

2m122 REXALL 20x30 standee 1950s Gypsy Cream gives instant cooling relief from sunburn, sexy art!

Date Sold 12/16/2018
Sold For: Login or Register to see sold price.


An Original Vintage Standee (measures 20" x 30" [51 x 76 cm]) (Learn More)

Rexall is a chain of drugstores, founded in 1903 by Louis K. Ligett under the cooperative United Drug Stores. After World War I (WWI) it was franchised and adopted the better-known name, but by the 1950s the company faced stiff competition by discount chains. In 1977 it was sold to private investors. There are still a few remaining drugstores that operate under the Rexall name, as well as a Canadian drug store chain that's called Rexall, and a line of products sold by Dollar General.
Important Added Info: Note that we believe this cool standee (which was created with a fold across the middle and a folded easel backing that allowed it to be used as a standee) advertising Rexall Gypsy Cream sun tan lotion dates from the 1950s, based on the printing of the standee and the price of the product. If anyone knows more about this, please e-mail us and we will post it here.

UPDATED 12/10/2018: Note that our consignor tells us that this standee came from a local drug store auction. The store was open from the 1930s until closing in the late 1960s. In the early 2000s, the contents of the store were auctioned off. The owner had literally kept everything he didn't use throughout the entire history of the store, including dozens of advertising pieces like this one for Rexall!


Condition: very good. There is light staining on the back of the standee, but because it is on a heavy stock, it does not affect the front, and otherwise, the standee is in nice condition!
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