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Auction History Result 2a0382 CAMILLE pressbook 1937 Greta Garbo loves Robert Taylor, w/exploitation section, ultra rare! Date Sold 4/17/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 12 pages). Also included is an "exploitation section" that has 22 pages, and also a herald that has 4 pages. (Learn More) Camille, the 1937 George Cukor romantic love triangle melodrama ("Greta Garbo loves Robert Taylor in Camille"; set in France and based on the play and novel 'La Dame aux Camelias' by Alexandre Dumas Fils; about the French son of a noble family who is a law student and he falls for a beautiful prostitute; she reforms for him and they live in poverty, but the young man's father feels disgraced, and he convinces the woman to give up his son, and she returns to her former life, and he, not knowing what his father did, meets her publicly and denounces her, but she does not enlighten him, and at the climax, she dies holding a gift he gave her) starring Greta Garbo (nominated for the Best Actress Academy Award for this film; in the title role as Marguerite 'Camille' Gautier), Robert Taylor, Lionel Barrymore, Elizabeth Allan, Jessie Ralph, Henry Daniell, Lenore Ulric, Laura Hope Crews, and Rex O'Malley. Note that there was a silent version of this made in 1927 starring Norma Talmadge. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Not only that, but at this time, MGM made some elaborate "exploitation sections" for some of their major movies, and those were printed on a quality paper stock and show everything available for the movie except for the posters, which were shown in the regular pressbook. This auction contains BOTH the regular pressbook AND the exploitation section, which is just as rare (if not more rare) than the regular pressbook! Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever auctioned. In this April Major Auction, we are auctioning 32 REALLY excellent and extremely rare ones, "the best of the best", mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook). Condition: fair to good, NO CUTS. The pressbook is complete and uncut. However, the interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. On this particular pressbook, the interior pages of the regular part of the pressbook are incredibly fragile, but the covers are not nearly as fragile and display pretty well. The exploitation section was printed on a much better paper, but it was removed from a bound volume and all the pages are separated and have tiny holes down the spine from where they were sewn together. The color herald is in pretty nice condition. You can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. Learn More about condition grades 
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