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Auction History Result 1p0535 ABRAHAM LINCOLN pressbook 1930 Walter Huston as Abe, directed by D.W. Griffith, very rare! Date Sold 2/15/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 8 pages). Also included is an ad supplement that has 10 pages. (Learn More) D.W. Griffith's Abraham Lincoln, the 1930 D.W. Griffith Civil War politics biographical melodrama ("The wonder picture of the century!"; "Greater than The Birth of a Nation"; "D.W. Griffith's Supreme Achievement"; about the second most famous President of the United States of America!; "Adapted for the Screen by Stephen Vincent Benet"; "Story and Production Adviser John W. Considine Jr.") starring Walter Huston (in the title role as President Abraham Lincoln), Una Merkel (as Ann Rutledge), Kay Hammond (as Mary Todd Lincoln), Ian Keith (as John Wilkes Booth), Jason Robards Sr., and Gordon Thorpe (as Tad Lincoln) NOTE: Click on linked names to see a biography. Important Added Info: Note that we were recently consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). Now we continue to auction pressbooks from this collection, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, we are solely auctioning larger pressbooks, mostly 14" x 17" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s can't be found in great condition, and some of them are printed on newsprint, and are hard to find in even lesser condition. We have many images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Note that we have only previously auctioned one example of this 1930 first release pressbook, but that example had cuts and was only in "fair" condition! Also note that at this time, United Artists prepared unusual pressbooks that were different from those of the other studios. There were three types of them. In the 1920s, there were two types. One type measured 13 1/2" x 22", and it was folded in half and had a separate printed brown envelope, with a return address from United Artists, and an image from the movie, and they were sent to theaters that way. A second type measured around 9 3/4" x 12 3/4", and had a mailing area that was on the pressbook. In the 1930s, they standardized it to 12" x 18" pressbooks that were folded in half and had a cover on one side, and the other side had posters on half of that side, and the other half was a mailing address area where the pressbook could be sent directly to theaters without an envelope. This pressbook is that third type. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. This very large pressbook is complete and uncut, and it was folded across the middle. The pressbook had a tipped-in herald that is no longer present (of course, one could find another example to replace it with). Learn More about condition grades 
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