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Auction History Result

4c250 SULLANA 36x51 Swiss advertising poster 1962 Erwin Halpern image of hand holding cigarettes!

Date Sold 2/8/2018
Sold For: Login or Register to see sold price.


An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/2" [90 x 128 cm]) (Learn More)

Sullana, the 1962 Swiss advertising poster promoting the purchase of Sullana brand cigarettes, and featuring an Erwin Halpern image of a man holding the product. Sullana is a Swiss tobacco company founded in 1916 by F. Beer. It was promoted as Switzerland's best selling 1 Franc cigarette in the 1930s, and after the fall of the Iron Curtain, they produced Fjodor cigarettes for the Russian market.
Artist: Erwin Halpern
Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate.

Condition: very good. The poster was never folded. It has some light creases around the edges, but otherwise it is in pretty nice condition.
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