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Auction History Result

1m123 JOHN WAYNE trade ad '52 ad for intended but never made Alamo Republic movie + Quiet Man ad!

Date Sold 10/9/2016
Sold For: Login or Register to see sold price.


An Original Vintage Movie Trade Ad (measures 9 3/4" x 13 1/4" [25 x 34 cm]; 4 pages) (Learn More)

John Wayne was born Marion Robert Morrison in Winterset, Iowa in 1907, but his parents soon decided they wanted Robert for their next son's name, and changed his middle name to Mitchell (one wonders if he would have been as big a star as "Marion Mitchell Morrison"!). His family moved to Glendale, California in 1911, and there he had a huge dog named Duke, and people started calling him that as well (and the nickname stuck, and he would later name his movie horse that, and eventually everyone would refer to him that way). He went to the University of Southern California (USC), and played on the football team, but he got injured and that ended football for him, and he lost his scholarship and left school. Starting in 1926, he got bit parts in many movies, including in ones for director John Ford. In 1930. after just one tiny credited role he was given the lead in The Big Trail, a major Fox western, and his name was changed at that time. But the movie was filmed in a new 70mm process, and as the Great Depression was kicking in, few theaters ordered the new equipment, so it was mostly shown in a regular version, and the movie did poorly, and that looked like the end of Wayne's career. But Wayne refused to give up, and he made ten minor appearances the next year and a half before he got the lead in a low budget serial, The Hurricane Express, and Warner Bros signed him to appear in a series of B-westerns (he had made an impression in some supporting roles in Tim McCoy movies). In 1933 he starred in a modern serial version of The Three Musketeers, and after his Warners westerns he moved to Poverty Row filmmakers, Monogram, Mascot and Republic, appearing in over 50 movies (mostly B-westerns) between 1932 and 1939. In 1939 he got his second giant break when John Ford gambled his major production Stagecoach on Wayne (but only after Gary Cooper turned down the part) and the movie was a big hit, and Wayne was finally a major star. He would go on to make over 20 films with director John Ford, including some of his very best, She Wore a Yellow Ribbon (1949), The Quiet Man (1952), The Searchers (1956), and The Man Who Shot Liberty Valance (1962). In 1959 he made one of his very best non-John Ford movies, Rio Bravo, for Howard Hawks. In 1969, he was sentimentally awarded the Best Actor Oscar for True Grit, and this was perhaps the greatest "robbery" in the history of the Oscars, for he won over Dustin Hoffman and Jon Voight, who were both nominated for Midnight Cowboy! He passed away in 1979 at the age of 72. John Wayne is a true American icon, and along with Marilyn Monroe, among the absolute most recognizable actors there is, even in the present day, decades after his passing. He made 170 movie appearances, and while many are very forgettable, some of them rank with the finest movies ever made, and if you have never seen his movies, I urge you to seek out those listed above, especially The Man Who Shot Liberty Valance and Rio Bravo, because both quickly show you just how much "larger than life" John Wayne really was! Some of his other movies include: The Sands Of Iwo Jima (nominated for the Best Actor Academy Award for this film), Big Jake, and The Comancheros.

And now you can see headshots of John Wayne in our gallery, Through The Years: John Wayne (from 1930 to 1979)!
Important Added Info: Note that this is a really cool trade ad! In 1952, John Wayne had agreed to make "The Quiet Man" for Republic (which would prove to be one of his greatest movies), but he also wanted to make a movie about the Alamo, and Herbert J. Yates, founder of Republic, reluctantly agreed to do so, and prepared the trade ad that appears here (and the movie is credited as "Produced and Directed by John Wayne"). But soon after this ad ran, Yates and Wayne had a massive falling out (no doubt because Yates refused to spend the money required to make such an epic), and Wayne quit Republic (and never talked to Yates again). The project was abandoned, but Yates went ahead and made a movie about the Alamo three years later, called "Last Command", starring Sterling Hayden. John Wayne FINALLY got to make "his" version in 1960, but the ad shown here, is the very first ad for John Wayne in The Alamo, made eight years before the movie was finally made! From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Note that this item has been trimmed and it now measures 9 3/4" x 13 1/4" [25 x 34 cm].

Condition: very good. The pages were removed from a magazine (see above).
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