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Auction History Result 8r057 EXHIBITOR exhibitor magazine December 21, 1955 three Saul Bass ads, Man with the Golden Arm! Date Sold 8/16/2018 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 64 pages) (Learn More) Exhibitor (at some point, the name changed to "Motion Picture Exhibitor", and we think that at some later time it became "International Motion Picture Exhibitor", but we can't say for certain), one of the many trade magazines sent to movie theater owners starting in 1918. Each magazine measured approximately 9" x 12", and each contained around 30 pages (more for special issues). Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that at some point in the mid 1950s, when the studio's revenues were cut by competition from TV, this magazine merged with a rival, "Showmen's Trade Review", which had been first published in 1933. Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Artist: Saul Bass Important Added Info: Note that this issue of Exhibitor magazine contains three full-page Saul Bass ads! Two are for "The Man with the Golden Arm" (they are the same, except for significant coloring differences), and the third is for "The Pride and the Passion". Bass did not receive printed credit on "The Pride and the Passion", but our consignor knows for certain that it is his work. Note that this is one of fifteen Saul Bass related items we were consigned from a very longtime Saul Bass collector. While Saul Bass did some incredibly memorable movie posters (including Vertigo and Anatomy of a Murder), much of his work only appeared in print ads, often in exhibitor magazines, and locating those ads (either in the magazine, or cut out of them) is incredibly difficult, because the magazines only went to theater owners, and virtually no one saved them! This is a great opportunity to obtain extremely rare Saul Bass items. Condition: very good. One of the ads has a few faint creases and scuffs, one has a few minor creases, and the other is in nice condition (see our images). The magazine has tiny paper loss at the spine, but is otherwise in pretty nice condition. Learn More about condition grades 
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