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Auction History Result

3z204 BECAUSE YOU'RE MINE photolobby TC '52 the new Mario Lanza musical from MGM in Technicolor!

Date Sold 12/23/2014
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Photolobby (11x14; LC TCs; measures 11" x 14" [28 x 36 cm]) (Learn More)

Because You're Mine, the 1952 Alexander Hall romantic musical comedy ("The NEW Mario Lanza musical has songs, fun and romance!"; "Greater than 'The Great Caruso'!"; "Based on a story by Ruth Brooks Flippen and Sy Gomberg") starring Mario Lanza, Doretta Morrow (billed as "introducing Doretta Morrow"), James Whitmore, Dean Miller, and Rita Corday. Note that Doretta Morrow was a cousin of Vic Damone, and she only appeared in this single movie. She originated the roles of "Tuptim" in "The King and I" (1951) and "Marsinah" in "Kismet" (1953), but she did not get to play either role in the movie versions. She retired in 1956 after marrying, and very sadly, she passed away in 1968 from cancer, and she was only 41.
NOTE: Click on linked names to see a biography.
Important Added Info: Note that on this classic movie, and on several other major releases of the 1950s, MGM issued two entirely different sets of lobby cards! One set was the kind that is regularly seen. The other kind was a "photolobby" set with glossier color scenes from the movie, most often entirely different from the other set, and sometimes the photolobbies were black and white photos that had been hand-colored prior to production. The photolobbies are at least as rare as the regular lobby cards! Note that in the 1930s and 1940s, MGM issued yet a third kind of color 11" x 14", called a "color glos" 11" x 14", but these were on a photo paper, whereas the 1950s photolobbies are on regular lobby card-like stock.

Condition: fair to good. There are many light water stains scattered across the top and center. There are some creases and scuffs around the edges. Note that this lobby card is completely unrestored and there is not a single piece of tape on either the front or back!
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