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Roberta, the 1935 William A. Seiter romantic musical comedy ("Jerome Kern's queen of musical romances brought to the screen in a glorious sunburst of song!"; "A heart-load of maddening beauties in gasping gowns... a fortune in furs... a ransom in jewels... in a song-studded romance of Paris in lovetime!"; "Jerome Kern's amazing musical stage success.. Ten times as tantalizing on the screen!"; "The brilliant hit of the music stage... Ten times as tantalizing on the screen!"; "A heart-load of maddening beauties draped in fashion's most ravishing creations... in a dream-drenched story of love time in Paris... told to the magic melodies of Jerome Kern"; "Jerome Kern's glorious musical romance... screened in a heart-warming sunburst of laughter and song... ten times as tantalizing as the sensational stage success!"; "Tingle to these dream-disturbing tunes"; "from the glorious play 'Roberta'"; "Book and Lyrics by Otto Harbach"; about a former Russian Princess who is now a famous Parisian designer, and her partner dies, leaving her half of the business to an American football player, who comes to help run the business, even though he knows nothing about it; Astaire plays a bandleader, and Rogers plays a fake Polish countess who was once Astaire's girlfriend) starring Irene Dunne ("the golden girl with the silver song"), Fred Astaire, Ginger Rogers ("America's Dancing Stars"; "The King and Queen of Dance unite in the Empress of Musical Shows!"), Randolph Scott, Helen Westley (in the title role as Roberta), Victor Varconi, Claire Dodd, "and Hollywood's rarest beauties in Oh!... What gorgeous gowns!". Note that this movie was early enough in Astaire & Rogers careers that they are billed under Irene Dunne! Also note that the parts played by Astaire and Rogers were much smaller in the original Broadway production (Astaire's role was played by Bob Hope!), but their parts were expanded for the movie version, and of course, several musical numbers were added.
NOTE: Click on linked names to see a biography.

Important Added Info: Note that we have only previously auctioned one example of this pressbook, and it sold for $385 (and it was only in "good" condition)!

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever auctioned. In this April Major Auction, we are auctioning 32 REALLY excellent and extremely rare ones, "the best of the best", mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

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Bruce Hershenson,
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