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Auction History Result

4k0327 AIR FRANCE ITALY 24x39 French travel poster 1968 colorful artwork by Georges Mathieu!

Date Sold 6/8/2023
Sold For: Login or Register to see sold price.


An Unfolded French Travel Poster (measures 23 1/2" x 39 1/4" [60 x 100 cm]) (Learn More)

Air France: Italy, the 1967 French airline aviation airplane travel poster encouraging people to use Air France when visiting Italy, and featuring colorful artwork by Georges Mathieu. Note that we have seen this poster printed in English and French.
Artist: Georges Mathieu
Important Added Info: Note that this poster is part of an advertising campaign commissioned by Pierre Sautet, Deputy Commercial Director of Air France in 1966. All of the posters were created by Georges Mathieu in "the style of lyrical abstraction". The campaign was such a success that it was first presented in 1967 at the Musee d'Art Moderne de la Ville de Paris (Paris Museum of Modern Art), followed by numerous exhibitions worldwide. Our consignor obtained the poster from a relative of an Air France Advertising executive.

Condition: very good to fine. The poster has a few light creases scattered in various areas, but they are not very noticeable or distracting, and otherwise it is in very nice condition!
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