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Auction History Result 7f0320 LOT OF 74 MOTION PICTURE DAILY 1938 EXHIBITOR MAGAZINES 1938 articles for theater owners! Date Sold 1/19/2021 Sold For: Login or Register to see sold price. a lot of 74 issues of Motion Picture Daily from 1938. Motion Picture Daily, one of the main trade magazines sent to movie theater owners in the 1920s and 1930s ("Founded in 1907 by J.P. Chalmers"). Each magazine measured approximately 9" x 12", and each contained around 25 pages (however, by the late 1930s, the number of pages had dwindled quite a bit, down to around 12 pages). Each daily issue would be filled with articles about upcoming movies, and other stories of interest to theater owners. Of greatest interest to collectors are the advertisements from some of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s!. We do not provide a list of these items, but there are images of all of them. Measurements: 9 1/4" x 12 1/4"Note that we have provided a picture of the front cover of each magazine, but no other images. Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: very good. Please note that we briefly attempted to check to see if the magazines are complete and uncut, and we believe that they are. However, there is a slight possibility that we might have missed a small cut or a page that was neatly removed, and if that happens, you can return the magazines. We have solely provided an overall description of the condition of the magazine, but you can also refer to our super-sized images of the covers. Please bid (or not bid) based on that overall grade and by viewing the super-sized images. Learn More about condition grades Titles included:
         
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