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Auction History Result

5f0400 GREAT ZIEGFELD world premiere souvenir program book 1936 Best Picture winner, very rare!

Date Sold 8/4/2020
Sold For: Login or Register to see sold price.


An Original Vintage Movie Souvenir Program Book (measures 9" x 12" [23 x 30 cm]; 36 pages) (Learn More)

The Great Ziegfeld, the 1936 Robert Z. Leonard (nominated for the Best Director Academy Award for this film) biographical romantic love triangle musical biography ("The greatest entertainment of our time!"; "300 girls"; "50 stars"; "10 shows in one"; "The sensation of the century!"; winner of the Best Picture Academy Award; a highly fictionalized biography of the legendary showman, Flo Ziegfeld) starring William Powell (in the title role as Florenz Ziegfeld), Myrna Loy (as Billie Burke), Luise Rainer (winner of the Best Actress Academy Award for this film; as Anna Held), Frank Morgan, Fanny Brice (in a cameo as herself!), Virginia Bruce, Reginald Owen, Ray Bolger (in a cameo as himself!), Ernest Cossart, Nat Pendleton, Harriet Hoctor, Joseph Cawthorn (billed as "Joseph Cawthorne"), Joan Holland, Raymond Walburn, and Esther Muir. Note that this movie gave Luise Rainer her second consecutive Best Actress Oscar. But soon after, she turned her back on Hollywood and moved to Europe. Perhaps that partly explains why she had such a long life (she passed away in 2014 at age 104)!
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that this special program is for the premiere of this movie that was held April 15, 1936 at the Carthay Circle Theatre. We have only auctioned one other example of it. It is very elaborate, with covers that are tied with ribbon and have a foil strip across the bottom of the cover. The inside has two glassine-like sheets and many images. It also has a tipped-in black & white photo of Norma Shearer and Leslie Howard in costume from "Romeo and Juliet" (see our images). Also note that we have pictured the front cover and an interior 2-page spread from this program. You can use these images to determine the exact condition of it from our super-sized image, but realize that there are some other pages you are not seeing.

Condition: good. The foil strip on the cover has creases and tears, with some foil loss. Someone put a piece of tape on it to hold it down. There is also some loss on the foil on the back cover. We would think this is true of virtually every example of this unusual premiere program.
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