eMoviePoster.comAuction History Result 4c228 JAVA 36x50 Swiss advertising poster 1960 Muelma art of hand holding tobacco and smoking pipe Date Sold 2/8/2018Sold For: Login or Register to see sold price. An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/4" [90 x 128 cm]) (Learn More) Java, the 1962 Swiss advertising poster (with a tagline that translates to "Extra mild and highly aromatic") promoting a brand of pipe tobacco, and featuring Muelma art of a hand holding a package of Java tobacco and a smoking pipe Artist: Muelma Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate. Condition: good to very good. The poster has creases and tears of varying lengths (approximately 1" or less) along portions of some edges (partially repaired with tape from the back). It is otherwise in pretty nice condition. Learn More about condition grades
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