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MOTION PICTURE DAILY MOTION PICTURE DAILY magazine, exhibitor OR search current auctions Auction History Result 7x084 MOTION PICTURE DAILY exhibitor magazine May 3, 1940 Vivien Leigh's first movie since GWTW! Date Sold 5/11/2014 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 12 pages) (Learn More) Motion Picture Daily, one of the main trade magazines sent to movie theater owners in the 1920s and 1930s ("Founded in 1907 by J.P. Chalmers"). Each magazine measured approximately 9" x 12", and each contained around 25 pages (however, by the late 1930s, the number of pages had dwindled quite a bit, down to around 12 pages). Each daily issue would be filled with articles about upcoming movies, and other stories of interest to theater owners. Of greatest interest to collectors are the advertisements from some of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Important Added Info: Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that there were only a few ads in each magazine, and that the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: very good. There is an address label on the front and darkening at the top of the front cover. Learn More about condition grades 
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