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Auction History Result

7y041 LOVE HAPPY pressbook '49 the Marx Brothers and sexy girls in musical Girlesque!

Date Sold 6/21/2016
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 21" [36 x 53 cm]; 24 pages). Also included is an ad supplement that has 2 pages. (Learn More)

Love Happy, the 1949 David Miller musical screwball comedy ("New Musical Girlesque!!!"; "Their Newest! Funniest! Musical!") starring the Marx Brothers (Groucho, Chico, and Harpo), Ilona Massey ("Screendom's most beautiful blonde!"), Vera-Ellen ("Thrills in the torrid 'Sadie Thompson' dance!"), Marion Hutton ("She swings with the strings of your heart!"), Raymond Burr, Melville Cooper, Leon Belasco, Paul Valentine, Eric Blore, Bruce Gordon, Otto Waldis, and Marilyn Monroe (in only her second credited movie role!). What is remarkable is that the people who designed the posters put pictures of three pretty girls on them, but did not manage to make Marilyn Monroe one of them, surely a major blunder. She WAS pictured on one of the lobby cards, but that seems to have been almost by chance! I know this was because she was unknown at the time, but I would think they would have recognized her obvious assets!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have previously sold another example of a Love Happy pressbook, and that one was identical to this one EXCEPT that it only had 16 pages instead of 24, and it did not have color covers! We feel certain that the black & white pressbook can't be a re-release, because surely Marilyn Monroe would have been prominently mentioned at any point after 1949, so we think it is more likely that the black & white one was simply an alternate version of the pressbook (perhaps created to be sent to less important theaters). But the one offered here is the rare 24-page version with the color cover. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good to very good, NO CUTS. The pressbook is complete and uncut. This very large pressbook (which measures 14" x 21") was folded across the middle, and there are creases, scuffs, and darkening around the edges and on the fold.
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