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Auction History Result 3p0072 LURED pressbook 1947 Douglas Sirk, George Sanders, Lucille Ball, Boris Karloff, rare! Date Sold 1/17/2023 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 17" [28 x 43 cm]; 20 pages). Also included is an ad supplement that has 4 pages. (Learn More) Lured (released outside the U.S. as "Personal Column"), the 1947 Douglas Sirk murder crime thriller ("Famous Artist seeks beautiful model. Meet 9 o'clock, sixty paces west of Battersea Bridge. Will wear red carnation."; "Don't answer this ad... Don't don't don't"; "Beautiful bait to trap a killer!"; "Manhunter- for a womankiller!"; "His alibi was clever... beautiful, too!"; "The night hides his secrets!"; "He couldn't kill- and yet..."; "How far would she go - to trap a killer or get her man?") starring George Sanders ("His alibi was clever... and she was very, very beautiful, too!"), Lucille Ball ("How far would she go to trap a killer... or any other man?"), Charles Coburn ("Eight beautiful girls on his mind ... and all of them quite dead!"), Boris Karloff ("What does he seek as he prowls mysteriously through the night?"), Sir Cedric Hardwicke ("Was he the artist who drew 8 beautiful girls to their deaths?"), Joseph Calleia, Alan Mowbray, and George Zucco NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned three examples of this pressbook, and the last one sold for $326! Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. The pressbook is complete and uncut. It was folded across the middle. Learn More about condition grades 
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