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Auction History Result 4s403 JAZZ SINGER herald '27 classic art of Al Jolson in blackface + more art & many photos! Date Sold 2/7/2016 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 5 1/2" x 7" [14 x 18 cm]; 4 pages) (Learn More) The Jazz Singer, the classic 1927 Alan Crosland musical biography ("Warner Bros. Supreme Triumph"; "Based upon the play by Samson Raphaelson as produced on the spoken stage by Lewis & Gordon and Sam H. Harris") starring Al Jolson (as Jakie Rabinowitz/Jack Robin), May McAvoy, Warner Oland (as Cantor Rabinowitz), Eugenie Besserer (as Sara Rabinowitz, Jolson's mother), Otto Lederer (as Moisha Yudelson), Robert Gordon (as the young Jakie Rabinowitz), Cantor Joseff Rosenblatt (a real life Cantor who was hired to perform the service in the movie), and Myrna Loy (in an early uncredited role!). Note that this movie is justifiably famous as the first "all talking" movie (even though it was only partially a talkie). Al Jolson was well known as "the world's greatest entertainer", and Samson Raphaelson loosely based his source stage play on Jolson's own life, and George Jessel played the lead on Broadway. When Warner Brothers went to make the first "talking picture" (the movie is widely referred to as the "first talking picture", although it was not "all talking"), they felt that "The Jazz Singer" with its music and strong dramatic content would make a perfect choice, but they went with Jolson in the lead role instead of Jessel. NOTE: Click on linked names to see a biography. Artist: Hap Hadley/William Auerbach-Levy Important Added Info: Note that the back cover of this herald has the most classic William Auerbach-Levy art of Al Jolson in blackface with his hands extended. This art only appears on the back of this herald and on the back of the first release program book. In the 1960s, a very unscrupulous dealer created fake jumbo window cards with this exact image, and naturally, they sold for large amounts of money at the time. Even after it came to light that they were fakes, they continued to sell for surprisingly large amounts, because only a limited number of them were created, and it is a wonderful poster anyway! But this herald and the program book are the only first release items that have this great art, and this herald also has different artwork on the cover that is a montage of several images, plus there are multiple photographic images of Al Jolson on the interior two pages.
UPDATED 02/01/2016: Note that there was a mistake in the Auction Title. It mentioned '01 when this herald is actually from the first release in 1927. We have updated the auction accordingly. Condition: very good. The herald was folded at a very slight diagonal. There is a small tear at the bottom of the cover and the herald was lightly partially folded across the middle at one time (see our images). Learn More about condition grades 
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