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Auction History Result 4s050 DAILY VARIETY exhibitor magazine October 25, 1960 Alamo in TODD-AO, 27th Anniversary issue! Date Sold 1/25/2015 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 328 pages) (Learn More) Daily Variety, the entertainment industry newspaper published in Los Angeles, California. It was first published as a weekly newspaper in 1905, but in 1933, it became a daily (no doubt because of the competition from The Hollywood Reporter, which had started in 1930). For many years, Daily Variety was the leading trade paper in the movie industry (The Hollywood Reporter finally overtook it in 2007. Amazingly, ever since 1933, it was published 6 days a week, 52 weeks a year!) Note that once a year, this film industry standard did a special "anniversary issue" that was hundreds of pages long. Everybody who was anybody in the business was compelled to take out an ad, and your standing in the industry was judged by how big an ad you took out! Note that because this was a daily paper, the vast majority of people threw it away, just as they did all daily newspapers. Finding any issues of this from decades ago is incredibly difficult, and finding a specific issue is like finding a needle in a haystack, because it seems that nobody saved them! Important Added Info: Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that sometimes there were only a few ads in each magazine, and sometimes quite a few, but that often the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: good to very good. There are many scuffs on the covers, but the interior pages are in nice condition. Learn More about condition grades 
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