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Auction History Result 9j521 MIRACLE ON 34th STREET British quad '47 Wood, Gwenn, sleigh & reindeer, The Big Heart! Date Sold 7/20/2014 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded British Quad Movie Poster (BQ; Quad Crown; measures 30" x 40" [76 x 102 cm]) (Learn More) Miracle on 34th Street (released in other English-speaking countries as "The Big Heart"), the classic 1947 George Seaton New York City Macy's Thanksgiving Day Parade heart-warming Christmas holiday family romantic legal lawyer melodrama ("Story by Valentine Davies"; nominated for the Best Picture Academy Award; about a man who insists he is the one and only Santa Claus, and he ultimately proves that he is!) starring Maureen O'Hara (as Doris Walker), John Payne (as Fred Gailey), Edmund Gwenn (winner of the Best Supporting Actor Academy Award for this film; as Kris Kringle, the real Santa Claus!), Gene Lockhart (as the judge who would be committing political suicide if he rules there is no Santa Claus!), Porter Hall (as Mr. Sawyer), William Frawley, Jerome Cowan (as the District Attorney), Philip Tonge (as Julian Shellhammer), Natalie Wood (as Susan Walker, the little girl who doesn't believe in Santa Claus), Alvin Greenman (as Alfred), Harry Antrim (as Mr. Macy), Herbert Heyes (as Mr. Gimble), Thelma Ritter (as Peter's Mother), Jack Albertson (as the Post Office mail sorter), and James Seay (as Dr. Pierce). Note that in an ironic twist, this all-time Christmas favorite was not viewed favorably by studio chief Darryl F. Zanuck. He did not think it would do well, and so he had it released in June, rather than the obvious December, and he instructed the publicity department to "hide" the fact that it was a Christmas movie! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that the title "Miracle on 34th Street" made perfect sense to many U.S. audiences in 1947, because that was famous as a street where Macy's and Gimbel's (the two largest department stores in the world) were located. But it meant next to nothing to non-American audiences, and so the movie was re-titled "The Big Heart" for release in other English speaking countries. This is the very first item we have seen with this alternate title, and it has art of Santa and his reindeer, which is not seen on any U.S. posters. Also note that this is one of seven British quads that were consigned to us by a man who has worked in the film industry for many years. A long time ago, he acquired these British quads when he worked with 20th Century-Fox, and he has kept them carefully stored for many years, which accounts for some of them being in wonderful condition (the condition varies, as can be seen by visiting the seven auctions)! Anyone who collects British quads knows how rare it is to find ones from the 1950s in any condition, and to find them in at all nice condition almost never happens. This is a rare opportunity to acquire these ultra scarce posters (which are in seven separate auctions)! Also note that this poster was folded at one time but has been laying flat for a long time and will be sent rolled in a tube. Condition: very good. There are some 2" and smaller tears and tiny areas of paper loss around the edges of the poster. There is a small amount of darkening along the foldlines at lower left and right. The poster is otherwise in nice condition and it displays well, but if one chose to have it restored it would look fantastic! Learn More about condition grades 
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