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Auction History Result 7a0012 UNIVERSAL 1937-38 campaign book 1937 Deanna Durbin, Oswald cartoons, Road to Reno, rare! Date Sold 8/4/2024 Sold For: Login or Register to see sold price. An Original Vintage Campaign Book (measures 10 1/2" x 13 1/4" [27 x 34 cm]; 28 pages) (Learn More) New Universal 1937-38, the 1937 Universal Studios campaign book, featuring upcoming Universal movies and stars from movies that were planned for production by Universal in the coming year. The campaign book includes mostly two-color images of ads for the major upcoming Universal films and stars including 100 Men and a Girl, The Rage of Paris, Deanna Durbin, Alice Faye, and Irene Dunne, and much more! We have included images of the covers of the book and six of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned three examples of this campaign book, and one of those examples has now been reconsigned to us, so this is still only one of three examples we have ever auctioned! Condition: fair to good. There is water staining and tiny paper loss at the top edge of every single page, extending into the top edge, usually just in the background, but in a few cases, into the image background or words. This is a significant defect, so bear this in mind before bidding on this book. Learn More about condition grades 
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