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Auction History Result

1p0601 ONE ROMANTIC NIGHT pressbook 1930 Lillian Gish, La Rocque, remade as The Swan, ultra rare!

Date Sold 2/15/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 8 pages). Also included is an ad supplement that has 9 pages, and also a herald that has 4 pages. (Learn More)

One Romantic Night, the 1930 Paul L. Stein historical European royalty romantic love triangle comedy ("Millions are waiting to hear Lillian Gish in her first talking picture!"; "All-Talking"; "Adapted from Ferenc Molnar's stage success 'The Swan' by Melville Baker"; about a European princess who her family wants to marry a Prince, but she is in love with a commoner, and she must find a solution!) starring Lillian Gish, Rod La Rocque, Conrad Nigel, Marie Dressler, and O.P. Heggie. Note that the movie was a remake of a 1925 silent movie called "The Swan" starring Frances Howard, and it was remade again in 1956 as "The Swan", with Grace Kelly in the lead role (and of course, Kelly went on to become a real life princess!).
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we were recently consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). Now we continue to auction pressbooks from this collection, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, we are solely auctioning larger pressbooks, mostly 14" x 17" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s can't be found in great condition, and some of them are printed on newsprint, and are hard to find in even lesser condition. We have many images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

Note that ANY movie paper from this movie is incredibly rare. We have only previously auctioned a half-sheet, a lobby card, a Swedish poster, and four stills from this movie (and NO other movie paper of any kind) until we received this pressbook! Also note that at this time, United Artists prepared unusual pressbooks that were different from those of the other studios. There were three types of them. In the 1920s, there were two types. One type measured 13 1/2" x 22", and it was folded in half and had a separate printed brown envelope, with a return address from United Artists, and an image from the movie, and they were sent to theaters that way. A second type measured around 9 3/4" x 12 3/4", and had a mailing area that was on the pressbook. In the 1930s, they standardized it to 12" x 18" pressbooks that were folded in half and had a cover on one side, and the other side had posters on half of that side, and the other half was a mailing address area where the pressbook could be sent directly to theaters without an envelope. This pressbook is that third type.

Also note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good to very good, NO CUTS. This very large pressbook is complete and uncut, and it was folded across the middle.
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