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Auction History Result

2b053 FAST & LOOSE WC 1930 Preston Sturges, different art of flapper Carole Lombard, ultra rare!

Date Sold 12/10/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More)

Fast and Loose, the 1930 Fred C. Newmeyer New York City family relationship romantic comedy (based on the play by David Gray & Avery Hopwood; about a rich family on Long Island in New York City who has a rebellious son and daughter; the son takes up with a chorus girl, and the daughter takes up with the chauffeur, both scandalizing their parents) starring Frank Morgan, Carole Lombard, Miriam Hopkins, Henry Wadsworth, and Charles Starrett. Note that this movie was based on a play that had been previously turned into a movie in 1925, called "The Best People", starring Warner Baxter and Esther Ralston, and the theme of the movie made a lot of sense during the Roaring Twenties. But for this 1930 remake, after the start of the Depression, Paramount wanted to change the feeling of the movie somewhat, and they hired a very young Preston Sturges, who was just starting out in the film business, to write new dialog for this new version, and he livened up the movie considerably (and helped his career as well!). Miriam Hopkins made her film debut here, at the age of 28, and since she had had Broadway experience, she was given a leading role, and she did quite well, and it quickly led to starring roles. Carole Lombard had been in movies for five years, but without much success, but it was in this movie that she really got noticed (and where she added the "e" to "Carol" for the first time, but we imagine that was a coincidence).
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that ANY movie paper from this movie is incredibly rare. We have only previously auctioned a one-sheet (which we auctioned 25 years ago for $1,035) and five stills from this movie until we received this window card! Also note that this window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded.

Condition: good to very good. The card has small faint stains in the left border (likely water stains), and there are a few stains in the background above and to the right of the girl's head (again, likely drip water stains). There are a few smudges and faint stains scattered in the card. It can certainly be displayed and enjoyed exactly as it is, or one could choose to perform restoration. Either way, the new owner of this card will have a wonderful (and very rare) card to display on their wall!
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