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Auction History Result 1v168 HOLIDAY AFFAIR insert '49 sexy Janet Leigh is just what Robert Mitchum wants for Christmas! Date Sold 8/28/2008 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Paperbacked Insert Movie Poster (measures 14" x 36") (Learn More) Holiday Affair, the classic 1949 Don Hartman romantic love triangle Christmas holiday family comedy ("'Baby, you're just what I want for Christmas!'"; "Here's a romantic Yule-tide treat that'll take your heart for a merry sleigh ride - Mitchum playing 'Santa' to a lovely young widow! And wait'll he finds out the mistletoe's loaded!"; "A doll that says 'Yes Darling' That's what Robert Mitchum and Wendell Corey want for Christmas... but Janet Leigh hands them a shock that lasts right through New Year's Eve!"; "Aah, that Mitchum's a softie... Always kissin' girls!"; "...and it's my girl he's kissin'!"; "Mitchum's Latest!"; "It happens in December...but it's hotter than July!"; "Mitchum in a new king of role"; if you want to know what is missing in modern movies, see this one!) starring Robert Mitchum, Janet Leigh, Wendell Corey, Gordon Gebert, Griff Barnett, and Harry Morgan. Note that this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th. The plot was a romantic comedy set during the Christmas season, and U.S. movie paper from this first release was lighthearted in nature and featured the tagline "Baby, you're just what I want for Christmas!". However, it did not do very well at the box office, and to recoup their losses, RKO started a new campaign in July of 1950 while the movie was still in it's first release. The new campaign featured the tagline "It happens in December... but it is hotter in July", and the art on posters was sexier with a gritty noir-ish tone. RKO went all out on this new campaign, and created all new posters (by noted Italian poster artist, Mario Zamparelli), including six and twenty-four sheets, lobby cards, inserts, 11x14 stills, and more. Posters from the new campaign are much more rare than the initial campaign! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a paper backing (acid-free), that is similar in feel to that of the original poster (except somewhat heavier). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards, and lobby cards. Condition: good to very good. The poster had some rough creases, tears, and tiny areas of paper loss along all three foldlines and creases, smudges, tears, and tiny areas of paper loss around the edges of the poster, and smudges in some of the white background areas. Overall, the poster was in good condition prior to paperbacking. The poster was pretty well backed. You can see signs of the restoration of the above defects from close up, but from any reasonable viewing distance, they are not very distracting. Learn More about condition grades 
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