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Auction History Result 7m152 BOX OFFICE exhibitor magazine June 29, 1957 entirely different ad for Sweet Smell of Success Date Sold 6/18/2017 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 60 pages) (Learn More) Box Office ("The Pulse of the Motion Picture Industry"), the foremost magazine purchased by theater owners from 1932 until the present day. In the 1910s and 1920s, there were lots of similar magazines, and theater owners would subscribe to them so that they could keep up with the latest releases, decide which ones to book for their theater, and also see ads for current movies plus ads for accessories that theater owners needed. Each issue is filled with lots of information on then-current movies, including how much they were taking in (because that was the information of most interest to theater owners). Box Office was first published in 1932, and in 1933, they got the novel idea of publishing seven different editions! Starting in May of 1933, there were six different editions for different regions of the country, and one was the "executive" edition, which included all the material from the regional editions. The different editions had mostly the same advertising, but the interior information referred to theaters in that part of the country. By the 1950s, Box Office had become the number one exhibitor magazine, and one by one, all of its rivals ceased publication. Box Office is still published today and is still subscribed to by theaters all over the country! Important Added Info: Note that this issue of this magazine has a back cover ad for Sweet Smell of Success with a great different design and taglines that we have not seen on any other ads for this movie. We have pictured the front cover of the magazine, and the back cover that has the ad. These images should also greatly help you judge the overall condition of the magazine. Condition: good to very good. The magazine was once lightly folded in half and there is wear around the edges of the cover (see our images). Learn More about condition grades 
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