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Auction History Result

5j1412 GONE WITH THE WIND LC 1940 alluring Vivien Leigh wonders if her charm can tame Gable, rare!

Date Sold 11/21/2023
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Lobby Card (LC; measures 11" x 14" [28 x 36 cm]) (Learn More)

Gone with the Wind, the classic 1939 Victor Fleming (winner of the Best Director Academy Award for this film) Civil War era romantic melodrama epic ("The Greatest Motion Picture Ever Made!"; "In the New Screen splendor... The most magnificent picture ever!"; "David O. Selznick's production of Margaret Mitchell's story of the Old South"; "Screen play by Sidney Howard"; winner of the Best Picture Academy Award) starring Clark Gable (nominated for the Best Actor Academy Award for this film; "as Rhett Butler"), Vivien Leigh (winner of the Best Actress Academy Award for this film; "and presenting Vivien Leigh as O'Hara"), Leslie Howard ("as Ashley Wilkes"), Olivia de Havilland (nominated for the Best Supporting Actress Academy Award for this film; "as Melanie"), Hattie McDaniel ("as Mammy"), Thomas Mitchell ("as Gerald O'Hara"), Butterfly McQueen (as Prissy), Ann Rutherford ("as Carreen O'Hara"), George Reeves (in his first credited movie role!), Victor Jory, Jane Darwell, Ward Bond, Ona Munson ("as Belle Watling"), Yakima Canutt, Harry Davenport ("as Dr. Meade"), Carroll Nye ("as Frank Kennedy"), Laura Hope Crews ("as Aunt Pittypat"), Alicia Rhett ("as India Wilkes"), Barbara O'Neil ("as Ellen O'Hara"), Marcella Martin (as Cathleen Calvert), Frank Coghlan Jr., Fred Crank, Rand Brooks, Cammie King Conlan, Patrick Curtis, and William Bakewell
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have only previously auctioned one example of this scene card, and that was 20 years ago, when it sold for $300!

Note that "Gone With The Wind" premiered in Atlanta and a limited number of cities in December of 1939. In 1940, it was widely released, and posters were printed that said, "Exactly as originally presented, nothing cut, full-length", to let people know they were still seeing the full movie. In December of 1941, the movie finally made it to neighborhood theaters, and new posters were again printed, this time with the tagline, "Nothing cut but the price", to let people know the movie was still complete, even though they were paying a bargain price. Therefore, the movie was never out of release through the end of 1941. Some people might call the 1940 and 1941 posters re-releases, but that seems wrong to me, because the movie was never out of release during that time, so how could it be "re-released"? Similarly, the 1939 set of lobby cards all have artwork, and have a "picture frame" artwork border around them. The 1940 set of lobby cards has totally different borders, with color photographic images. The lobby card offered here is from the 1940 lobby set. Also note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has.

Condition: very good. The card had a piece of tape on the back of each border that had yellowed, but it did not affect the front. It had tiny pinholes in the corners and a few creases and smudges around the edges, with tiny paper loss in the lower right blank border and surface paper loss further down in the right blank border. Someone put slight restoration to the above border defects without backing the card (see our images).
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