eMoviePoster.com
Auction History Result 4d0158 MGM 1941-42 studio booklet 1941 Dr. Jekyll and Mr. Hyde, Billy the Kid & more, ultra rare! Date Sold 4/16/2023 Sold For: Login or Register to see sold price. An Original Vintage Studio Booklet (measures 4 1/4" x 4 3/4" [11 x 12 cm]) (Learn More) MGM 1941-42 ("A Metro-Goldwyn-Mayer Screen Forecast Spring and Summer Edition"; "Prepared to entertain"; "$350 cash prize contest - inside"), the 1941 12-page booklet distributed to theater owners. This one is the one from 1940-41, and it contains 12 pages with information and illustrations about their upcoming movies and stars, including Ziegfeld Girl, Men of Boys Town, and We Were Dancing. MGM alone among all the studios made these small booklets, called "Screen Forecast"! Important Added Info: Somewhere around 1932, it seems that MGM completely stopped making large size campaign books (studio yearbooks), and only made small booklets, called "Screen Forecast". While it is possible that they still did make large campaign books for each year, but if so, they are incredibly rare, because they never come up for sale. In 1940, MGM launched The Lion's Roar, a deluxe magazine which clearly took the place of campaign books. Starting in the mid 1920s, MGM created large studio yearbooks that were deluxe publications sent to theater owners (to try to get them to book their upcoming movies), but they also (alone among the studios) also created small booklets (with "The Screen Forecast" on the cover). We know that the small booklets began in 1926 or earlier, and continued through 1941-42 or later, but we don't know if they were made every single year in between those years, because they are extremely rare. Each measured around 3 3/4" x 4 1/4", and contained around 32 pages, and they are incredibly rare (about as rare as the larger versions!). If anyone knows more about this, please e-mail us and we will post it here. Condition: good to very good. Learn More about condition grades 
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. (For our UPS or FedEx address, click here) phone: +1 417 256-9616 fax: +1 417 257-6948 E-mail: Contact Us Hours of Operation: Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CST) |
|||||||||||||
