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Auction History Result 7f0379 I LIKE IT THAT WAY pressbook 1934 c/u of Gloria Stuart over many sexy ladies, ultra rare! Date Sold 9/24/2024 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11 1/2" x 18" [29 x 46 cm]; 8 pages). Also included is an ad supplement that has one page. (Learn More) I Like It That Way, the 1934 Harry Lachman romantic musical comedy ("Laughter! Music!! Girls!!!"; "Universal's successor to 'Moonlight and Pretzels'"; about a telephone operator who has dreams of becoming a star in musicals; the plot is thin, as it is just an excuse to show lots of sexy women performing musical numbers in skimpy outfits!) starring Gloria Stuart, Roger Pryor ("The Star of 'Moonlight & Pretzels'"), Marian Marsh, Shirley Grey, Onslow Stevens, Lucile Webster Gleason, and Noel Madison NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned one example of this pressbook, and that example has now been reconsigned to us, so this is still the only example we have ever auctioned! Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. The pressbook is complete and uncut. It was folded across the middle, with minor wear on the fold. Learn More about condition grades 
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