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Auction History Result 1j384 SEVEN SWEETHEARTS pressbook 1942 Kathryn Grayson, Van Heflin, Marsha Hunt Date Sold 10/30/2018 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 14 3/4" [28 x 37 cm]; 8 pages). Also included are 2 ad supplements that have 2 pages and 12 pages, and also a herald that has one page. (Learn More) Seven Sweethearts, the 1942 Frank Borzage newspaper journalism family relationship romantic musical ("It's a sweetheart of a picture!"; about a newspaper reporter who goes to cover a tulip festival, and he meets a Dutchman with seven pretty daughters, and he falls in love with the youngest, but her father refuses to let her get married until her older sisters do, and the father wants the reporter to marry the oldest one instead!) starring Kathryn Grayson, Van Heflin, Marsha Hunt, Cecilia Parker, Peggy Moran, Diana Lewis, and S.Z. Sakall. Note that Van Heflin had gotten "noticed" in his supporting role in "Johnny Eager" the year before, and this is one of several lead roles that MGM gave him this year (he probably was greatly helped by lots of MGM stars being off to war). NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good, NO CUTS. The pressbook is complete and uncut and it was never folded. Learn More about condition grades 
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