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Auction History Result

6b0038 RC COLA 26x39 advertising poster 1943 Rita Hayworth in uniform serving R.C. Cola, rare!

Date Sold 3/12/2024
Sold For: Login or Register to see sold price.


An Unfolded Advertising Poster (measures 26 1/4" x 39 1/4" [67 x 100 cm]) (Learn More)

RC Cola (short for Royal Crown Cola) is a brand of cola-flavored soft drink developed in 1934. In 1905 Claud A. Hatcher (partially because of a feud between him and the local Coca-Cola salesman) started producing soft drinks under the name Union Bottling Works. The first product in the Royal Crown line was Royal Crown Ginger Ale followed by Royal Crown Strawberry, and Royal Crown Root Beer. In 1910 the company was renamed Chero-Cola and then Nehi Corp in 1925. In 1934, Rufus Kamm reformulated an existing flavor and it was re-released as Royal Crown Cola. in 1955, the company was renamed to Royal Crown Company after the success of its RC Cola brand. In 1984, RC Cola accounted for approximately 4-5% of soft drink sales in the United States, behind only Coke, Pepsi, Dr. Pepper, and Seven Up.
If you know who did the art (if any), please let us know.
Important Added Info: Note that we have only auctioned two of these posters before! The first example was auctioned in 2011 and it was re-auctioned in 2019 (for $655!) so we have only previously auctioned one example of this poster, and this is NOT that same poster, so it is only the second example we have auctioned! Note also that this poster is not "roll-able", because it is no cardboard stock. Therefore we will send it in a large flat package that measures approximately 28" x 41". Please bear that extra shipping cost in mind BEFORE placing a bid on this poster!

Condition: very good. The poster was created on a heavy board stock. It has light surface scuffs and a few faint smudges. There are a few tiny dot of surface paper loss. Other than the above, the poster is in really nice condition, and it is not aged or fragile. I would think that few of these signs survived at all, and fewer still would have survived in this nice condition!
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