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DIAMOND HORSESHOE ('45)
DIAMOND HORSESHOE ('45) trade ad
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Auction History Result

1x030 DIAMOND HORSESHOE trade ad '45 Bell art & image of dancer Betty Grable in skimpy outfit!

Date Sold 6/17/2012

Sold For: Login or Register to see sold price.

An Original Vintage Theatrical Trade-Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 4 pages) (Learn More)

Billy Rose's Diamond Horseshoe, the 1945 George Seaton romantic love triangle musical ("Suggested by a play produced by Charles L. Wagner & written by John Kenyon Nicholson - Lyrics & Music by Mack Gordon & Harry Warren"; "Dances staged by Hermes Pan") starring Betty Grable, Dick Haymes, Phil Silvers, William Gaxton, Beatrice Kay, Carmen Cavallaro, Willie Solar, and Margaret Dumont
NOTE: Click on linked names to see a biography.

Artist: C.C. Bell

Important Added Info: Note that from the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!).

Condition: very good.
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