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Auction History Result 9m069 LOT OF 17 1954 SHOWMEN'S TRADE REVIEW MAGAZINES '54 filled with info for theater owners! Date Sold 8/16/2015 Sold For: Login or Register to see sold price. a lot of 17 1954 issues of Showmen's Trade Review, one of the many trade magazines sent to movie theater owners starting in the 1930s. Each magazine measured approximately 9" x 12", and each contained around 30 pages. Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Note that there is a "gambling" element with purchasing this lot! We did not look through each of the issues to see what ads they contain, and some may have some great ads, but please note that we can't look through the magazines, because this lot is sealed and ready to be sent to the new owner, so don't bid on it unless you can accept this uncertainty. Measurements: 9 1/4" x 12 1/4"Condition: good to very good. All of the issues are complete. They have some minor wear around the edges and some have some slight water staining around the edges, but the pages are not stuck together, and otherwise, the magazines are in pretty good condition. Learn More about condition grades Titles included:
  
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