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Auction History Result 8m003 IT jumbo LC '27 c/u of sexy Clara Bow in cool convertible car with Antonio Moreno! Date Sold 6/10/2014 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Jumbo Lobby Card (LC; measures 14" x 17" [36 x 43 cm]) (Learn More) It, the 1927 Clarence G. Badger silent romantic sex appeal comedy ("Story and adaptation by Elinor Glynn"; from the then-scandalous novel by Elinor Glyn; about a poor shopgirl who falls in love with her rich employer) starring Clara Bow, Antonio Moreno, William Austin, Gary Cooper (in a bit part as a reporter), and Priscilla Bonner. Note that this movie was not much different from Clara Bow's other movies of the time, but it had one of the all time great advertising campaigns ever for a single movie, where the "It" of the title referred to a sort of sex appeal, and the public was told that Clara Bow had more of "It" than any other actress, and they bought into that, and the movie was a huge success! NOTE: Click on linked names to see a biography. Important Added Info: Note that on May 6 of this year, we auctioned a large collection of jumbo lobby cards, including many rare titles in excellent condition. Our consignor had held back a few of the best ones, but he was happy with the results of the rest of his collection, and now he has consigned the remaining ones. After these (which we are currently offering, all in individual auctions) are auctioned, there will be no more left from this amazing collection! Condition: very good to fine. There is a tiny stain in the top left blank corner and a faint line of smudging in the right of the top blank border. Otherwise, the card is in nice condition. It is not at all fragile or brittle, which is very unusual for jumbo lobby cards! Learn More about condition grades 
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