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Auction History Result

5t0984 HOLIDAY AFFAIR 1sh 1949 sexy Janet Leigh is what Robert Mitchum wants for Christmas!

Date Sold 1/16/2024
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More)

Holiday Affair, the classic 1949 Don Hartman romantic love triangle Christmas holiday family comedy ("'Baby, you're just what I want for Christmas!'"; "Here's a romantic Yule-tide treat that'll take your heart for a merry sleigh ride - Mitchum playing 'Santa' to a lovely young widow! And wait'll he finds out the mistletoe's loaded!"; "A doll that says 'Yes Darling' That's what Robert Mitchum and Wendell Corey want for Christmas... but Janet Leigh hands them a shock that lasts right through New Year's Eve!"; "Aah, that Mitchum's a softie... Always kissin' girls!"; "...and it's my girl he's kissin'!"; "Mitchum's Latest!"; "It happens in December...but it's hotter than July!"; "Mitchum in a new king of role"; if you want to know what is missing in modern movies, see this one!) starring Robert Mitchum, Janet Leigh, Wendell Corey, Gordon Gebert, Griff Barnett, and Harry Morgan. Note that this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th. The plot was a romantic comedy set during the Christmas season, and U.S. movie paper from this first release was lighthearted in nature and featured the tagline "Baby, you're just what I want for Christmas!". However, it did not do very well at the box office, and to recoup their losses, RKO started a new campaign in July of 1950 while the movie was still in it's first release. The new campaign featured the tagline "It happens in December... but it is hotter in July", and the art on posters was sexier with a gritty noir-ish tone. RKO went all out on this new campaign, and created all new posters (by noted Italian poster artist, Mario Zamparelli), including six and twenty-four sheets, lobby cards, inserts, 11x14 stills, and more. Posters from the new campaign are much more rare than the initial campaign!
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Condition: good to very good. The poster has a few faint smudges and pinholes around the edges (some are torn or enlarged due to rough removal and there is tiny blank paper loss at lower right). There is tiny paper loss in the lower two crossfolds and the center crossfold has some vertical separation and there is a tiny tear to its left (see our image). It is otherwise in pretty nice condition and after a simple linenbacking the poster will look great!
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