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Auction History Result

5b0363 LOVING YOU WC 1957 wonderful different close portrait of Elvis Presley, ultra rare!

Date Sold 9/26/2023
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More)

Loving You, the 1957 Hal Kanter rock 'n' roll (rock and roll) musical ("From a story by Mary Agnes Thompson"; loosely based on Elvis' own life, about a gas station attendant who is discovered by a publicist and a country western musician who then promote him into a rock 'n' roll star) starring Elvis Presley, Lizabeth Scott, Wendell Corey, James Gleason, Ralph Dumke, Paul Smith, Dolores Hart, Ken Becker, and Jana Lund. Note that producer Hal Wallis intended this to be the first Elvis film. However, six months before the start of production, Wallis loaned Elvis to 20th Century Fox for the 1956 film "Love Me Tender". Also, note that Elvis' parents made a cameo appearance in the movie as audience members in a theater. After his mother died, Elvis refused to ever watch the movie again, saying it was too sad for him to see his mother! Also note that this was the second of four movies that Elvis made before he went into the Army in 1958. He made no movies in 1959, and the public so wanted to see one that Paramount gave this movie and King Creole a full scale double-bill re-release just one and two years after they were made, with new posters for each, and the tagline "Elvis Presley back on the screen for the first time in a year"!
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Important Added Info: Note that we have only previously auctioned one example of this window card, and it sold for $205!

Note that this window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded.

Condition: very good.
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