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Auction History Result

9r0082 CORONA EXTRA printer's test DS 47x69 French advertising poster 2000s image of two bottles!

Date Sold 9/2/2021
Sold For: Login or Register to see sold price.


An Unfolded Double-Sided French Advertising Poster (measures 46 3/4" x 69" [119 x 175 cm]) (Learn More)

Corona Extra is a pale lager that was first produced in 1925. It is produced by Cerveceria Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The Corona brand is one of the top-selling beers worldwide, and in the United States, Corona Extra is the top selling imported beer.
If you know who did the art (if any), please let us know.
Important Added Info: This is a very rare uncut printer's test poster (often referred to as a "printer's proof")! Before a poster was printed in large quantities, the printer would print a limited number of posters as "test" posters. Because they needed to be shown to people at the studio, people in the art department, the stars, etc, they would print a number of test posters and distribute them to these people. Some of them would be fully trimmed, but often they would leave the color chart on the left edge of many of the posters, which added an extra inch to the width of the poster (which explains why the poster measures 46 3/4" x 69" [119 x 175 cm]). Once these printer's test posters were shown to the various people in a position to "OK" them, the printer would print the full print run of the posters. Not only is a printer's test poster far more rare than a regular poster, but it is also 100% genuine as there is no fear of purchasing a reproduction! Note that this is a double-sided poster. From the 1990s on, movie posters were often made in double-sided versions (for use in light boxes). If we do not note that a poster is double-sided (as this is), then it is single-sided. Note that the image on the reverse is a mirror image of the image on the front!

Condition: very good. The poster is in pretty nice condition!
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