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HOW TO BE VERY, VERY POPULAR HOW TO BE VERY, VERY POPULAR pb OR search current auctions Auction History Result 8h547 HOW TO BE VERY, VERY POPULAR pressbook '55 Betty Grable & Sheree North, Charles Coburn! Date Sold 7/10/2016 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 18" [36 x 46 cm]; 16 pages). Also included is a herald that has 4 pages. (Learn More) How to Be Very, Very Popular, the 1955 Nunnally Johnson romantic college music teen comedy ("Get ready to Rock get ready to Roll as Rock 'n' Roll hits the screen for the first time in Cinemascope In the picture that separates the men from the boys!"; "Keep your eye on Sheree... In that sensational 'Shake, Rattle and Roll' number!"; "From a novel by Edward Hope"; "Based upon a play by Howard Lindsay"; "Produced, directed, and written by Nunnally Johnson") starring Betty Grable, Sheree North, Robert Cummings (billed as "Bob Cummings"), Charles Coburn, Tommy Noonan, Orson Bean, Fred Clark, Charlotte Austin, Alice Pearce, Rhys Williams, Andrew Tombes, and Emory Parnell NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald that was included with it, and it is pictured next to the pressbook below. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. The pressbook is complete and uncut. It was folded across the middle and there is some wear around the edges and along the fold. Learn More about condition grades 
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