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Auction History Result 6h0038 WINGS herald 1928 William Wellman Best Picture winner, Clara Bow & Buddy Rogers in WWI, rare! Date Sold 4/14/2024 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 7" x 7" [18 x 18 cm]; 4 pages when folded as intended) (Learn More) Wings, the 1927 William A. Wellman silent/talking World War I (WWI) military airplane aviation romantic thriller melodrama ("To those young warriors of the sky whose wings are folded about them forever in this motion picture is reverently dedicated."; "Story by John Monk Saunders"; winner of the Best Picture Academy Award) starring Clara Bow, Charles 'Buddy' Rogers, Richard Arlen, Arlette Marchal, Gary Cooper (in one of his first major roles!), Jobyna Ralston, El Brendel, Richard Tucker, and Roscoe Karns. Note that Arlette Marchal was a French actress who had some success in American silent films. She was fourth billed when this movie was first released in 1927, but likely she had great trouble speaking English, because when the movie had dialogue added in 1929, she was no longer billed at all! Also note that Clara Bow was the most famous "flapper girl" of the mid to late 1920s (she became known as "The It Girl" after the character she played based on the popular novel by Elinor Glyn). She had a major role in Wings, and was Paramount's biggest star at that time. But she had a notorious private life and seemingly "settled down" when she married cowboy star Rex Bell in 1931 (she had two children and she retired from movies), but sadly in 1949 she went into a mental institution after a failed suicide attempt (she had had psychiatric issues for quite some time) and she was released but never returned to her family, and lived alone until her death in 1965. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned three examples of this first release herald, and the last one was 15 years ago! One of those examples has now been reconsigned to us, so this is still only one of three examples we have ever auctioned! Note that this classic movie premiered in 1927, and continued in first release until the middle of 1928. At that time, a "sound" version was created, and a second set of posters were created, promoting the added sound, and also adding Gary Cooper as a fourth "lead" (even though he had a minor role). In 1929, the movie received yet another full scale release, again with all new posters, and the "now with sound" references were deleted from these 1929 posters. Given that the movie was in its first release throughout those three years, some people view posters from all three releases as "first release", while some purists insist that only the very first set of posters from 1927 and early 1928 are "first release". The dates on this herald indicate that it played at this theater in August of 1928, during its very first release, and the herald has the advertising from that very first release (and note that only Clara Bow and Charles Rogers received billing. Note that this is one of a remarkable collection of 31 heralds we are currently auctioning (in 31 separate auctions). They were collected over many decades, and include many wonderful horror ones, plus other very top titles. If one tried to duplicate this collection, it would likely take many years to do so! Condition: very good to fine. The herald was intended to be folded down the center, but this one never was! Obviously, it is four pages that measure 3 1/2" x 7" when folded, but it is 7" x 7" as it is now, and it is in excellent condition! Learn More about condition grades 
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