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Auction History Result 4d0159 UNIVERSAL 1924-25 5x6.5campaign book 1924 Phantom of the Opera, Hunchback of Notre Dame, rare! Date Sold 4/16/2023 Sold For: Login or Register to see sold price. An Original Vintage Campaign Book (measures 5" x 6 1/2" [13 x 17 cm]; 36 pages) (Learn More) Universal's White List, the 1924 - 1925 mini campaign book sent to individuals (NOT theater owners) to encourage them to go to their local theaters and ask them to show Universal movies! The book includes a letter from Carl Laemmle to the person reading the book, and 34 pages with one and two-page spreads on Universal's upcoming movies, including a pitch for theaters to bring back their greatest hit, "The Hunchback of Notre Dame". Some of the movies listed include "Smoldering Fires", "Oh, Doctor!", "I'll Show You the Town", "Let 'er Buck", "Overboard", "Fifth Avenue Models", "Don Dare-Devil", "Taming the West", and many more! We have included images of the covers of the book and five of the two-page spreads (and we did not make a big effort to find the best ones!). Included in this book is a two-page crossword puzzle with clues from "The Phantom of the Opera". Note that even though this book was sent to individuals, and not theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this little book is extremely rare! Note that some of the movies listed in this book may never have been made at all, and some had their titles changed, and some had their cast or director changed! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! Important Added Info: Note that we have only previously auctioned one example of this campaign book, and that was 16 years ago! Note: We have 12 images of this campaign book, but due to a space limitation, only TEN of the 12 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 2. Condition: very good. The book has a glassine over-wrap that has some small tears and tiny loss in the edges. Otherwise, the book is in nice condition (see our many images)! Learn More about condition grades 
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