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Auction History Result 1j041 DAILY VARIETY exhibitor magazine February 5, 1980 Apocalypse Now, Saul Bass art, Rocky II! Date Sold 10/30/2018 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 11 3/4" x 15 1/4" [30 x 39 cm]; 28 pages) (Learn More) Daily Variety, the entertainment industry newspaper published in Los Angeles, California. It was first published as a weekly newspaper in 1905, but in 1933, it became a daily (no doubt because of the competition from The Hollywood Reporter, which had started in 1930). For many years, Daily Variety was the leading trade paper in the movie industry (The Hollywood Reporter finally overtook it in 2007. Amazingly, ever since 1933, it was published 6 days a week, 52 weeks a year!) Note that once a year, this film industry standard did a special "anniversary issue" that was hundreds of pages long. Everybody who was anybody in the business was compelled to take out an ad, and your standing in the industry was judged by how big an ad you took out! Note that because this was a daily paper, the vast majority of people threw it away, just as they did all daily newspapers. Finding any issues of this from decades ago is incredibly difficult, and finding a specific issue is like finding a needle in a haystack, because it seems that nobody saved them! Important Added Info: Note that this issue of Daily Variety includes color ads for The Human Factor (by Saul Bass) and for Apocalypse Now (unsigned). Note that we have provided a picture of the front cover of the magazine, and also pictures of three interior two-page spreads. Condition: fair. The issue is missing 4 pages from the center. Learn More about condition grades 
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