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Auction History Result 1c665 IT SHOULD HAPPEN TO YOU pressbook '54 Judy Holliday, Peter Lawford, Jack Lemmon's first! Date Sold 7/14/2013 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 16" [30 x 41 cm]; 20 pages) (Learn More) It Should Happen To You, the 1954 George Cukor romantic love triangle advertising Wall Street Madison Avenue New York City comedy ("It's smart! Tart! Terrific! That 'Born Yesterday' bombshell explodes again!"; "She Makes Up Her Mind From The Bottom Of Her Heart..."; "The wonder girl of 'Born Yesterday' ... More wonderful than ever!"; "Fame! Fortune! And a Feller!"; "Story and Screen Play by Garson Kanin"; "Look what happens to me!"; "Fame! Fortune! Fellers!"; "I should worry... I should care... I should marry a millionaire!"; "And she's the girl who can do it!"; "'She became a sensation overnight. Must have been quite a night!'"; "'In 'Born Yesterday' she got two mink coats. This time she gets everything!'"; "'I could hardly get a baby sitter. They all wanted to see Judy, too!'") about a woman who comes to New York and on a whim, she has her name put on a giant billboard in Columbus Circle, and of course, before long, everyone is talking about her and she becomes a "celebrity" starring Judy Holliday (as Gladys Glover), Peter Lawford, Michael O'Shea, Jack Lemmon (billed as "Introducing Jack Lemmon, a guy you're gonna like - "; in his very first movie role, and boy were they right!), and Vaughn Taylor NOTE: Click on linked names to see a biography. Important Added Info: Note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. Learn More about condition grades 
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